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Stay In Control

Hydration isn’t about drinking more water; it’s about how your cells absorb it. Control Hydration’s formula uses a precise balance of electrolytes and bioavailable nutrients to drive water into cells, where hydration actually happens.
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Why Hydration Matters

Hydration affects virtually every body system:

  • Energy production & metabolism
  • Cognitive function (focus, memory, and reaction time)
  • Muscle contraction & nerve signaling
  • Temperature regulation & endurance
  • Sleep quality & recovery
  • Skin health and overall cellular function

Even mild dehydration — as little as 1–2% of body mass loss — can lead to performance decrements, including impaired endurance and greater physiological strain.¹ Hypohydration (greater fluid loss) has also been shown to impair cognitive performance and mood during sustained heat and fluid loss conditions.²

Why Water Alone Isn’t Enough

Water is essential, but alone it doesn’t fully hydrate cells. Electrolytes like sodium and potassium help regulate fluid balance across cell membranes, enabling water to enter and stay in tissues where it’s needed most.⁴

Drinking only water, especially during heavy fluid losses, can dilute blood sodium, a condition known as hyponatremia. Proper electrolyte intake helps maintain plasma osmolality and supports rehydration more effectively than water by itself.⁵
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How Electrolytes Work

Sodium — The Hydration Regulator

Sodium is the primary ion in extracellular fluid and plays a crucial role in facilitating water absorption, maintaining blood volume, and influencing fluid balance via osmotic gradients.⁶

  • Enhances water uptake in the small intestine
  • Helps preserve plasma volume after fluid loss
  • Supports nerve signaling and muscle contraction

Potassium — Intracellular Fluid Balance

Potassium is the main intracellular electrolyte and works with sodium to regulate fluid distribution.⁶

  • Balances fluid inside cells
  • Supports neuromuscular function
  • Helps maintain cellular hydration

Magnesium — Energy & Recovery Support

Magnesium plays important roles in muscle relaxation, nerve function, and ATP energy metabolism. It also complements sodium and potassium in fluid balance.⁸

  • Supports calm and recovery
  • Aids energy production
  • Gentle for daily use

Proper electrolyte balance helps water distribution throughout the body, prevents cramping, and supports cellular function during activity and everyday hydration needs.

What Proper Hydration Can Do

  • Performance

    Adequate hydration helps maintain blood volume, cardiovascular function, and thermoregulation during activity.

  • Cognition & Mood

    Hydration status influences attention, processing speed, and mood states

  • Muscle Function & Recovery

    Electrolytes contribute to efficient muscle contraction and help prevent fatigue associated with fluid loss.

  • Skin Health

    Proper hydration supports skin water content and physiological function, helping maintain elasticity and barrier integrity.

  • Sleep & Daily Wellness

    Stable hydration supports metabolic processes and recovery, contributing to better rest.

Why Control Hydration Works

Control Hydration isn’t just a drink — it’s a clean, minimal, science‑backed electrolyte system designed to help your body make the most of the water you drink.

  • Minimal, purposeful ingredients: pink salt, potassium chloride, magnesium malate, citric acid, stevia, and organic lemon/lime powder.
  • Scientifically informed dosing: sodium, potassium, and magnesium are included at levels shown to support fluid absorption, muscle function, and recovery without overwhelming your system.
  • Everyday hydration for everyone: whether you’re at the office, at the gym, on a long run, or traveling, Control helps water reach your cells, supports cognitive function, muscle performance, and overall wellness.

With Control, hydration isn’t just about drinking more water — it’s about absorbing it, retaining it, and using it where your body needs it most.

References 

  1. Sawka, Michael N., et al. “Exercise and Fluid Replacement.” Medicine & Science in Sports & Exercise, vol. 39, no. 2, 2007, pp. 377–390.
  2. Dube, A., et al. “Effects of Hypohydration and Fluid Balance on Cognitive Performance: Systematic Review.” PMC, https://pmc.ncbi.nlm.nih.gov/articles/PMC9382508/.
  3. “Skin Hydration and Hydrating Products.” PubMed, https://pubmed.ncbi.nlm.nih.gov/29703638/.
  4. OpenStax. “Electrolyte Balance.” Anatomy and Physiology 2e, https://openstax.org/books/anatomy-and-physiology-2e/pages/26-3-electrolyte-balance.
  5. “A Review on In Vivo Research Dehydration Models and Application of Rehydration Strategies.” MDPI Nutrients, 2024, https://www.mdpi.com/2072-6643/16/20/3566.
  6. Gropper, Sareen S., et al. Advanced Nutrition and Human Metabolism, 7th edition, Cengage Learning, 2020.
  7. “Impact of Fluid Ingestion on Neuromuscular Function During Prolonged Exercise.” Journal of Sports, 2021, https://www.journalofsports.com/pdf/2021/vol6issue2/PartF/9-2-38-740.pdf.
  8. de Baaij, Jeroen H.F., et al. “Magnesium in Man: Implications for Health and Disease.” Physiological Reviews, vol. 95, no. 1, 2015, pp. 1–46.